Built by Brian Gallagher, founding CPTO of a UPS-backed B2B SaaS platform that scaled from zero to $150M ARR in under 7 years through a successful exit.
About BrianMost B2B SaaS companies still run a revenue motion where people carry almost everything.
Sales finds the right accounts.
CS notices expansion.
The product is in the room for every customer relationship, but it rarely initiates the next revenue event.
That gap has a name, and a cost.
Revenue goes up, but every stage of the motion runs on someone noticing the right thing at the right time.
That is the Product Led Revenue gap.
It is the distance between the value your product creates and the revenue motion it actually performs.
Product Led Growth helped companies acquire and activate users through the product. For most sales-led B2B SaaS, that is not enough.
The harder question is how much of the revenue motion the product should perform by design. Not support. Not enable. Perform.
These are the named failure modes of product-passive revenue. Most teams recognize three or four. The diagnostic names which ones, and what each is costing.
Seven questions. Five minutes. You get a pattern read on the spot, no sales call to see your result.
A facilitated session for your leadership team. We identify where the product is and is not performing revenue work, estimate what the current state is costing, and decide whether a deeper Leverage Sprint is warranted.
Built by Brian Gallagher, founding CPTO of a UPS-backed B2B SaaS platform that scaled from zero to $150M ARR in under 7 years through a successful exit.
About BrianSixty minutes with your leadership team. We name where the product should be doing more, and what the gap is costing. Then you decide whether there is more worth doing.