Product Led Revenue
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Brian Gallagher
Brian Gallagher
Founder, Ignition Product Labs

Built by a B2B SaaS operator, not a framework shop.

Product Led Revenue was created by Brian Gallagher, founder of Ignition Product Labs and former first employee and CPTO at Ware2Go, a UPS-backed B2B technology company that scaled from zero to $150M ARR through a successful exit.

Brian has spent his career at the intersection of product, engineering, architecture, go-to-market, and executive decision-making. He has led B2B SaaS platforms through the exact problems this diagnostic is built to detect: manual onboarding that turns into headcount, roadmap pressure from named accounts, product signals that never become revenue action, and growth models that look healthy until margin, NRR, and revenue per employee tell a different story.

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The four things this is built from

Operator seat
Former first employee and CPTO at a B2B SaaS platform scaled from zero to $150M ARR.
Systems depth
Led product, engineering, architecture, delivery systems, data, and technical operating models.
Revenue architecture
Where product signals should drive acquisition, conversion, expansion, and retention instead of waiting for a human.
Board economics
Grounded in NRR, gross margin, revenue per employee, Magic Number, and Rule of 40.

Find the revenue work your product is not doing.

A short, no-pitch intro call to see whether Product Led Revenue is a fit for your company.

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What is PLRThe diagnostic